The Evolution of Technology Over the Past Decade

Technology runs our lives. Smartphones have become an extension of our bodies and gone are the days of each household having one computer. From tablets to computers, games consoles to streaming, we even read books digitally now.

As the decade comes to a close, we can reflect on a host of changes and new technologies that have shaped the way we live our lives. The staggering speed at which technology has spread and advanced, shows how it sets its own timeline - a decade is a lifetime in tech.

Let’s take a glimpse at how quickly technology and the internet has changed as a whole over the years. In the early 2000s, cell phones became as ubiquitous as computers, this eruption of new technology has influenced every area of society, for many people it’s hard to imagine life without it.

Best stuff launched since 2010

A Couple of the biggest fails in the last decade

Google Glass

Google Glass was, in principle, a great idea and an innovative design. However, the execution and implementation of the product on to the market left a lot to be desired.

Though very impressive in design, aesthetically it was a bit of an eyesore. Also, though it was very intriguing and the level of technology it was supported by was ahead of its time, it lacked a clear identity and direction for a Google product.


The perpetual growth of Facebook was what forced the tech giants to come up with Google+, their own social media network.

There were various issues that attributed to the overall failure of Google+. One of the key reasons was down to the lack of mobile presence, the mobile browsing experience was dismal and turned many away. Ultimately, the ever-present Facebook was always going to be impossible to topple and became Google+ 's undoing.


3D TV first came about around at the start of the decade, many thought it would be a revelation - we even had major sports networks broadcasting in 3D.

But a number of serious problems left the product dead and buried by the end of 2017. There were a variety of issues, namely the fact it was making many customers feel sick, the fact that the vast majority of content wasn’t even 3D, and the bottom line is that 3D TV doesn’t really add a lot to the user experience.

Big hacks have become routine

2013 Adobe hack

The Adobe Breach was one of the most significant hacks in history back then. On October 3rd, 2013 a group of hackers had stolen nearly 3 million encrypted customer credit card details.

The hack involved over 38 million users accounts and left users exposed. It took a long time to recover the situation and cost Adobe millions to recuperate some of the money lost, as a result of the hack.

Unprotected Facebook servers left 540 million users’ data vulnerable

Though Facebook’s profits haven’t been at all bad, they have had a fairly controversial decade. Ten years of scandal and government interrogation, a long way away from the classrooms of Harvard.

In April 2013, Facebook were found to have exposed half a billion records, of millions of Facebook users through unprotected Amazon cloud servers. As a result of the discovery, Facebook tightened security and ensured users absolute safety in the future.

Facebook/Cambridge Analytica data scandal

But this was just the start of a very bad year for Mark Zuckerberg and Facebook. London-based big data consultancy firm Cambridge Analytica, were part of the biggest data scandal ever brought to light.

The breach of users privacy became a major political talking point in early 2018, when it was revealed Cambridge Analytica had harvested the personal data of millions of peoples’ Facebook profiles without their consent. The company then used the data for political advertising purposes, which caused a real stir worldwide - yet Zuckerberg and Facebook walked away free.

How much better is my iPhone since 2010?

Feature iPhone - 2010 (64/128/256GB) iPhone 11 - 2019 (16/32GB)
Screen Size 3.5” 6.1”
Resolution 960x640 1792x828
Processor Apple A4 A13 Bionic
Networks Wi-Fi, 3G Wi-Fi, 5G
Bluetooth Yes Yes
A-GPS No Yes
OS iOS 7 Limited iOS 13
Camera 5 & VGA 12 Megapixel 2x optical 5x digital zoom
Records Video 720p HD at 30 fps 4K HD at 60 fps
Touch ID No Yes
Voice Recognition  No Yes
Songs Held 4,000/8,000 16,000/32,000, 64,000
Weight 4.8 ounces 6.84 ounces
Size 4.51x2.31x.37” 5.94x2.98.33”
Battery Life Video - 10, Audio - 40 Video - 17, Audio - 65
Original Price $199/299 $799/$849/$949

How much better is my Samsung since 2010?


Samsung - 2010 (16GB)

Samsung S10 - 2019 (128/512GB)

Screen Size 4” 6.1”
Resolution 800x460 3040x1440
Processor Hummingbird 1GHz - Cortez A8 2.9GHz Octa-core Exynos 9820/2.8 GHz Octa-core Snapdragon 885
Networks Wi-Fi 3G Wi-Fi 5G
Bluetooth Yes Yes
A-GPS Yes, Max Range Yes, Max Range
OS Android 2.3.6. Android 9.0
Camera No 2x 12MP (Wide angle and telephone) Samsung SAK2L4 Lens
Records Video No 16 MP (Ultra Wide) Samsung S5K3M3 Lens
Touch ID No Yes
Voice Recognition  No Yes
Songs Held 4,000 64,000/128,000
Weight 4.6 ounces 5.54 ounces
Size 4.81x2.52x.39” 5.9x2.77x.30”
Battery Life Audio - 36 Video - 32, Audio - 100
Original Price $499 $1,199

Where were these companies in 2010?

Airbnb AirBNB

As of 2019, 10 years after its launch, AirBnB is worth $35 billion, with over 6 million listing worldwide in over 191 countries. The growth has been staggering, yet they maintain their original mission of creating experiences for the AirBnB community.


The San Francisco-based cab-hailing company has operations in over 785 metropolitan areas worldwide. Through their innovative website and apps , they have managed to acquire over 110 million users worldwide. The company is estimated to be worth $3.10 billion as of 2019.

Spotify  Spotify

As of today, Swedish-based Spotify is worth $26 billion. The software is used in 61 countries and has 159 million active users, who have access to a library of music of over 35 million songs. The company is now working on putting on gigs and various live performances.

Netflix  Netflix

Netflix has come on leaps and bounds since it was first launched in August 1997. The California-based company has grown to be the world’s leading internet entertainment platform. As of today, the company is worth $157.3 billion.

Kickstarter  Kickstarter

Kickstarter first went live back in 2009 and has since become the number one source for crowd-funded projects. A decade later and the company is making $28 million per year, with an estimated value of $200 million.

How has social media evolved ?

There are 7.53 billion people in the world and 1.65 billion of those people use Facebook. Social Media has influenced everything we do; from the news, to jobs, to science, the list goes on.

The ease at which we can keep in touch with people across the globe on user friendly apps and websites, through a free platform, makes social media one of the most influential aspects of the digital era we live in today.

It’s a thought-provoking process to try to predict how the world will be shaped in the decades to come. But one thing is for sure, which is the the unwavering presence of social media in society.

How much have these companies evolved In the past decade?


As of June 2010, Facebook’s stock reflected a valuation of $23 billion and 500 million accounts. As of June 2019, Facebook’s stock reflected a valuation of $566.98 billion and 2.45 billion accounts.


As of June 2010, Instagram's stock reflected a valuation of $1 billion and 1 million accounts. As of June 2019, Instagram's stock reflected a valuation of $100 billion and 1 billion accounts..


As of June 2010, Twitter’s stock reflected a valuation of $3.64 billion and 30 million accounts.As of June 2019, Twitter’s stock reflected a valuation of $23.61 billion and 330,000 million accounts.


As of June 2010, Youtube’s stock reflected a valuation of $28.24 billion and 600 accounts. As of June 2019, Youtube’s stock reflected a valuation of $40 billion and 1.9 billion accounts.

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